Undeniably, social media marketing is growing with the speed of light. Because of this, most businesses have turned social media to be their main source of traffic, leveraging platforms like Instagram, Facebook, WhatsApp, or Pinterest. Being normal on social media won’t make a brand grow, you must do things differently. Therefore, anyone marketing on social media can’t afford to be ordinary.
Here are some steps to help you rock your social media like a boss.
- HAVE A PLAN
A social media plan is an essential part of a social media strategy; it helps to direct the page manager on how best to leverage the available opportunities a social media platform provides. A social media plan includes a well-structured content calendar, tools for tracking metrics and analytics, goals and objectives, ideas for a social media campaign, and Competitive benchmarks.
The goal and objectives for your social media strategy must be S.M.A.R.T; Specific, Measurable, Achievable, Realistic, and Time-bound. Having a well-thought-out social media plan will help keep your business and effective and consistent. As an effective social media manager, it is always a good idea to have a plan for every action, and a backup plan just in case the initial plan doesn’t work out.
2. POST CONSISTENTLY
Consistency is key when it comes to social media. When you promise your audience content at a particular time, they expect to hear from you at that specific time. Not earlier or later. You need to always appear in front of your followers whenever they expect you to. Sticking to your calendar religiously will make them appreciate and respect you more.
3. SHARE USEFUL TIPS
Endeavor to become a reservoir of indispensable resources. You can achieve this by providing useful tips, hacks, and vital information that people can relate to and learn from. Every single piece of content you intend to share on social media should be well crafted and reviewed before being uploaded. In short, the trick here is focusing on quality rather than quantity.
4. OFFER A FREEBIE
Offering freebies or doing giveaways can give a huge boost to social media accounts, especially if they are of great value. Once you ascertain what you’re going to offer, identify the goal you hope to achieve with it, whether it is more followers or more engagements on your posts. Whichever goal you set, with the right giveaway prize, you will be able to achieve any result you want.
5. INTERACT WITH YOUR FOLLOWERS
This is a great way to get familiar with and understand your audience. Create an avenue where you can engage in meaningful discussions or Q and A sessions with your followers and community members. You can also encourage your followers to send you direct messages so you can ensure your immediate response. Interacting with your followers is an effective way to build trust and rapport.
6. USE SEASONABLE THEMES
As the name implies, seasonal content is content that is related to a specific season. Seasonal content is a great way to stay relevant during a specific period and keep up with trends that can either attract new followers or re-engage old followers. Seasonal content is also cyclical. You know it’s going to come up every year or regularly. You don’t have to celebrate every single holiday but you should find the ones that are most relevant to you and your audience.
Think we’ve left out any step? Let us know in the comments.