Clubhouse is the newest social media network taking the internet by storm, one exclusive invitation at a time. In this article, we’ll be breaking down everything you need to know about the platform; what it is, and how to use it for your business.
Clubhouse is an invitation-only social media app, up until last week, it was only IOS supported. The good news is that the app now supports Android! The app allows its users to communicate in voice chat rooms that accommodate groups of up to 5,000 people. The audio-only app hosts live discussions, with opportunities to participate through speaking and listening.
Ready to get your message out into the world in a BRAND-NEW way? Here are 5 ways to grow your business using Clubhouse; the hottest social media app in play!
1. Build an Engaged Community.
Using the Clubhouse app can help you build an engaged community and expand your circle of influence. Creating rooms around topics you’re passionate about and engaging in valuable discussions will enable you to quickly become an industry expert. When users see that you’re providing value, they check out your profile and follow you. Your audience will receive a push notification so they can tune in whenever you go live.
2. Build a customer base and get Business Feedback from Users
If you hang around on Clubhouse long enough, you might see one of the founders pop in to solicit feedback on a new feature. Take a page out of their playbook and do the same thing with your audience.
Create a room and ask for feedback on your latest business idea. You may instantly have other entrepreneurs weigh in if they think your idea is a no-go or the next big thing.
This approach also works if you have a business problem you’re struggling with. Start a conversation and see what solutions your fellow Clubhouse users recommend.
3. Host Rooms Regularly
To turn followers into customers, you need to offer them what they NEED, capture their attention, and build trust. Because you can only make sales on social media when your followers trust you! So, endeavor to host your rooms as often as you can and tackle issues you’ve found that people are struggling with.
4. Issue Announcements
Got a launch coming up? Create a room and announce your new product or features. This may prove an excellent way to build anticipation with your community and get instant feedback. In addition, someone might recommend a tweak or a feature they would like to see. You can use Clubhouse for crowdsourcing ideas.
5. Meet and Connect with Investors
Venture capitalists (VCs) are a big part of the exclusive crowd mingling on Clubhouse. Start-ups can take advantage of this opportunity to connect directly with investors and establish valuable business contacts.
What are the best ways to attract investors’ attention?
- Start a room to talk about your business. You could get immediate feedback from investors and use it to improve your product and pitch.
- Add value in other rooms. Talk about what you do, who you help, and the problems you’re passionate about solving. It only takes the right person to listen at the right time to become a VC if you play your cards right.
“Clubhouse may be a welcome addition to the social media ecosystem with its unique twist on the traditional format: audio-only. Additionally, given its currently exclusive nature, you could find yourself rubbing virtual elbows with not just your target audience but also with celebrities and potential investors.
If you use your time on the platform wisely, engaging in conversations, and reaching out to the right people, you may see your brand’s community grow and strengthen.”
– Neil Patel
Co-founder of NP Digital
So, are you on Clubhouse yet? If yes, how do you see the audio-only social media changing how we socialize online? Drop your answer below, we’d love to discuss some more!