Yes, Rema is doing a song with Drake. But what made Mavin Records’ Golden Boy Rema Standout? How does an indie artist go from freestyling in a car to getting featured in Barrack Obama’s 2019 Summer Playlist? Here’s how:
- He started Young
Rema had been singing and rapping throughout his stay in Secondary school. He got his big break at age 14 when he formed a music group with his friend, Alpha P called RnA. They won a talent show, got a record label and released their first single ‘Mercy’. This got them some attention. He continued to perfect his sound and style by writing more music. A lot of teenagers and even to some extent, grownups have not identified what they really want to pursue in life.
- Rema Leverages Power of Social Media
Social Media has been one of the very powerful tools helping record labels find Artists. Apart from connecting people and being a vital tool for communication, talent managers, A&Rs or Record Labels use social platforms like Twitter, Instagram and Youtube to easily spot new talents.
D’Prince, brother of Don Jazzy, found Rema on Instagram after he tagged him in a freestyle to his song, ‘Gucci Gang’. He was so impressed with him and knew he was going to be ‘the next big thing’. After telling Don Jazzy about the child wonder, He embarked on a journey to Benin City to get the Baby Dragon. After convincing Rema’s mum, D’Prince returned to Lagos with him. Rema is currently signed to Jonzing World, a subsidiary of Mavin Records.
- Rema Drops Visually Appealing Content
Rema’s freestyle videos helped his journey as it made people see and easily identify with him, falling in love with all his mannerisms as well as his cheerful personality.
- Rema Tried out new Genres
Initially known for his enjoyable Trap mumblings, Rema started experimenting with the Afrobeat sound. With Afrobeat being the signature sound of Nigeria Music, and slowly getting international embrace, with artists like Chris Brown and Beyoncé getting in on the action, it was only right he dabbled with a new sound in order to be noticed by a wider audience. After Iron Man, Rema increased his fanbase with another banging Afrobeat hit- ‘Dumebi‘.
- He Monetized His ‘Free’ Styles
After dropping random viral freestyles on social media, Rema actually recorded and compiled his freestyles into an EP. This was highly requested by his fans, receiving a lot of streams from Spotify, YouTube, and other digital streaming services. It is mainly a Trap themed EP that helped Rema receive a lot of attention from Trap lovers from all over the world.
6.Rema Kept Fans “Thirsty”
Rema and his team have created a system to keep his fans entertained whiles yearning for more music. It is the 4-song EP strategy. His debut EP, the self-titled Rema consisted of 4 songs, his second had the same and his very recent Bad Commando has 4 songs. With this system, he’s keeping his fans fed, readying them for the next drop.
- Rema has a Unique Fashion Style
Rema is a standout act with a stand out sense of fashion. Blessed with good looks, Rema’s fashion style makes him stand out from his peers. You’d always catch Rema in some colorful loose clothing- baggy Jeans, sweatshirts, sweatpants and a pair of super-bulky sneakers. He’s also known for wearing ski masks.Rema in a Sweatshirt
- Rema Sticks to What Works For him
After being discovered and topping charts, Rema hasn’t stopped dropping freestyles. Many artists see freestyles as a thing to do in order to get attention and do away with when they reach their goal. Some also see freestyles as a waste of time or I don’t know, something below them.