Instagram‌ ‌reels:‌ ‌what‌ Should Businesses‌ ‌know‌?

How familiar are you with Instagram reels? If reels do not sound strange then you’ve probably seen the new addition to Instagram’s navigation bar.

Instagram launched Instagram reels on the 5th of August, 2020. This feature is a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

Despite being labelled as a “Tiktok copycat”, Instagram reels has received a more positive response from users all across the world, from influencers to celebrities and brands.

Reels can be shared with your followers on Feed, and, if you have a public account, make them available to the large Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

With the latest Instagram app update, you can now find Instagram Reels at the front of the app. Taking the centre of the main navigation bar. This enormous change in the app allows users to browse and share Reels more often.

Here are some quick highlights about reels: 

  • They’re short-form video content in full 9:16 portrait mode.
  • They can be from 3–15 seconds in length.
  • They can be filmed directly within the Reels camera or uploaded from your camera roll on your mobile device.
  • They can be recorded as one full take or a series of shots compiled together.
  • They’re mobile-only; they can only be uploaded on mobile devices.

Business Uses for Instagram Reels

Instagram Reels has and engages a new kind of audience; these are people who prefer quick-and-easily-digestible content. Brands should be ready to jump on this new kid on the block if they’ve not started using it already.

Instagram Reels is a new way to build your community and grow your reach on Instagram. It’s a fun and engaging way to be creative and go viral by sharing snippets with your audience. It also allows brands to collaborate with new creative talents to experiment with Reels content they create.

Also, Reels expose your posts on the Explore page, a place that more than 50% of Instagram accounts use every month. If your reel happens to appear on this page, you have a great chance to expose your brand to new followers.

Not to forget, not all reels are just about dancing and singing. You could do tutorials or step-by-step videos for products. You could also do some quick behind-the-scenes or meet-the-staff videos to showcase what your company is doing.

If you’re in the fashion or beauty industry, there are several fun ideas out there for showing off clothing or makeup combinations and styles.

Stop motion or transition videos, where one scene ends and jumps into the next, are popular and trending. 

As a business owner, if you have a product that requires assembly, you could create a fun video that shows the progression of building the product from start to finish alternatively it could be a how-to-use video.

While creating reels, learn to keep your caption short. If you have a call to action (CTA) you don’t want your audience to miss in your post, make sure it’s in the audio and any text overlay on the video so people can view and hear it.

Still, lost on how to use reels for your brand or business? Here are 3 ways you can use Instagram Reels:

1) Create Authentic Content that Resonates with Your Audience

2) Share educational content

3) Showcase products

Instagram Reels may also be another way for brands and businesses to better understand their Instagram community even further. The only analytics available for Reels currently are view count, likes, and comments.

But, exactly like on TikTok and Instagram Stories, we expect there to be in-depth analytics for Instagram Reels in the future.

Whatever your brand or business, there’s a creative opportunity waiting for you. Need professional knowledge on how to use Instagram Reels in your social media marketing strategy? Socialsugar is here to help you kickstart that journey.

What do you think the future of Instagram Reels will be? Let us know by dropping a comment on this post.




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