Writing great copy for social media posts is one of the elements of effective social media marketing. A copy is a written content conveyed through an online medium and it must be persuasive enough to convince the readers into making a decision. Writing a great copy requires effective writing skills, extensive knowledge of the intended topic, empathy, and adequate research. The correctness and authenticity of your copy guarantee the success of your social media campaign. A copy differs from other forms of writing because it sells, and for it to effectively sell a product, it has to be clear, compelling, emotional, and concise.
Here are a few steps that can guide you towards writing great copy for your social media platforms.
1. KNOW YOUR TARGET AUDIENCE
You’re not writing for the whole world. You need to have identified and studied your target before writing any copy because it must be tailored to meet their needs and also engage them with meaningful conversations. knowing the age range, interests, hobbies, and demographics of your target audience, will help you craft compelling copy tailored to their needs and designed to make the perform specific actions.
2. AVOID UNNECESSARY GRAMMARS IN YOUR COPY
Using technical words in your copy to wow your audience and look professional isn’t always advisable. This oftentimes confuses your readers. Using unnecessary grammar or professional Jargon for a copy that is expected to convert will end up putting the readers off when they need a dictionary to understand half of what you’ve written. You should always make use of simple diction and easy to understand words. This will make your message concise and clear. There is no need to dive into technical information that only professionals in your niche will appreciate.
3. WRITE ATTENTION-GRABBING HEADLINES
A poor headline can prompt the readers to scroll past your content. An attractive headline is what distinguishes high-value content from ordinary ones. Your headline is what will determine if your content will be read or ignored. Attention-grabbing headlines engage the readers and inspire them to read more. The headline you write must be clear, complement the copy, and have a sense of urgency.
4. HAVE SPECIFIC GOALS FOR EACH COPY
The general goal for every copy on social media is to convert visitors into paying clients. you shouldn’t just put our content for the sake of it, you should have a goal for each copy you write. It could be to get them to visit a link, buy a product, or drop a review. Whatever you decide, with a specific goal in mind, you will be able to put stronger messages together and come up with effective CTAs (Call To Action) to drive adequate responses.
5. KEY INTO THE EMOTIONS OF THE AUDIENCE
Research shows that when it comes to buying, people are heavily influenced by emotions therefore when writing your copy on social media, it is necessary to think like the audience. You can tap into the power of storytelling. Facts tell but stories sell. Infusing storytelling in your copywriting will increase your chance of being able to appeal to the emotion of your readers. When you successfully tap into the emotions of your audience, you’ll be able to get them to perform any action you want.
6. PROMOTE YOUR BENEFITS
No one wants to miss out on patronizing a brand that gives out of the world benefits. Emphasizing the benefits your products offer rather than the features, give your audience reasons to patronize you. they get to see what they stand to gain in real-time if they choose you over your competitors. When a copy highlights benefits, the audience already sees themselves using the products and will want to take the step of making the purchase.
7. CREATE IRRESISTIBLE CALL TO ACTIONS (CTAs)
After you’ve introduced the copy to the target audience with an attractive headline and stated the benefits of the products in simple terms, give them an offer they can’t resist through the call to action.A social media copy is in no way complete without a call to action. Adding an irresistible CTA will sweeten the copy and make your reader want to jump on the deal.
Great copy drives traffic and increases sales. It is not enough to have great products or offer amazing services. Your ability to write compelling and top-notch copy is key on social media too.
At Social Sugar, we combine effective and top-notch copywriting with outstanding visual designs to tell our client’s stories and help them make headway on their social media platforms. We’d love to help you do the same. Click here to get started.